A market run from head office

Trust is a PC and gaming accessories brand inside a group doing €200M a year. Across Europe's five biggest markets, one country stood out for the wrong reason. It finished last, year after year, at €1.5M in revenue, in a market that should have sat in the top three.

The account was run centrally, with no operator dedicated to that market. No fine-grained read of local specifics, no prioritisation, and decisions taken remotely on an account that needed daily attention.

The mandate that followed was full ownership for three years: reporting, promotions, pricing, catalogue, advertising.

• ReportingA weekly read of the account, to decide which lever to pull next instead of reviewing the quarter after the fact.
• PromotionsThe promotional plan rebuilt from scratch and refocused on high-potential products, rather than spread thin across the catalogue.
• Amazon BusinessSharper selection and pricing on the B2B side of the account.
• AvailabilityStockouts cut down through Born to Run activation.
• CatalogueA full audit of product pages, variations and reviews, and of everything else holding back conversion.
• AdvertisingCampaigns and budgets reviewed category by category.

• +175%Revenue from €1.5M to €4.1M over three years.
• 1stFastest-growing of Europe's five biggest markets over the period.
• Top 10Fastest-growing brand in its category on Amazon France, entering the category's top 10 brands.
• #1Several products ranked first in their category.